Business Intelligence for FMCG
My Liva

Your margin is hiding on the shelf.

We turn your own sales data into a clear, continuous view of every SKU in every store, so you grow margin and protect the listings you fought to win.

Who We Are

From the factory floor to the retail shelf

Based in the heart of the Winelands in Paarl, Western Cape, My Liva is a data-driven partner for FMCG manufacturers, suppliers and import distributors selling into South African retail. We turn your through-till and store-level data into a clear narrative: which SKUs, which stores, which actions, right now. Not another report to read, but decisions you can act on this week.

Paarl, Western Cape, South Africa

Working alongside

Jimmy's Sources Rocque Consulting
How It Works

See. Decide. Grow.

See

Every shortfall at SKU and store level, the moment it appears. We plug into the sales data you already have, with no new systems for your team to learn.

Decide

Outlet-specific plays built on real sales history and competitor share, so you act with evidence instead of instinct, store by store.

Grow

Margin recovered and market share defended, quarter after quarter, as the small decisions compound in your favour.

The Uncomfortable Truth

Products sell from shelves, not offices

Blind spots are
expensive

Most decisions that protect your margin are made far from the shelf, on instinct and last month's summary. Every week without a clear read, the same things quietly drain your business.

  • Lost listings: SKUs culled in a range review you never saw coming.
  • Eroded margin: costs, terms and mix shifting against you, point by point.
  • Wasted spend: promotions committed on guesswork, with no read on returns.
  • Swamped teams: too buried in retailer demands to read the numbers behind them.

Our solution:
instant clarity

My Liva cuts through the noise with a powerful, intuitive dashboard. We bring your production and retail data to life with clear visuals and KPIs, proactively highlighting the shortfalls and opportunities that move margin, so you focus on strategy.

Dashboard Solution Visual
  • Shortfalls flagged at SKU and store level as they happen.
  • Outlet-specific strategies, not generic advice.
  • Faster, fact-based decisions for sales and operations.
The Result That Matters

Clients grow margin,
year on year.

When every SKU and store is in view, the small decisions compound. Shortfalls get caught early, spend gets aimed where it pays, and margin climbs with each cycle.

A partner, not a portal

We work alongside your team, sharing the load and the wins, never adding another tool for them to manage.

Judged on margin

Your margin and share is the number we move, and the number we are measured on. Nothing else.

The Experts

You are not buying software.
You are buying judgment.

Built by people who have sat on both sides of the buyer's desk, so the advice is practical, not theoretical.

Caelan Cerfonteyn

Caelan Cerfonteyn

Co-founder & CEO

Peter Arthur

Peter Arthur

Co-founder & CMO

Your Command Center

Explore your data dashboard

Step into your command center. The interactive dashboard turns complex through-till and B2B data into real-time intelligence you can act on, store by store and SKU by SKU.

My LIVA Dashboard Preview

Centralized KPIs

Your vital signs at a glance: sales, profit margins, units sold, and top regions, updated instantly.

Performance Tracking

Visualize year-on-year growth, track monthly performance against goals, and monitor order fulfillment with dynamic charts.

Geographical Insights

See where you are winning. Explore sales distribution on an interactive map and dive deep into regional performance.

Product Analysis

Know your stars and your drags. Compare product sales trends and instantly spot margin deviations.

B2B Pipeline View

Optimize your B2B cycle. Monitor delivery times, inventory turnover, and pinpoint operational bottlenecks.

AI-Driven Insights

Your data tells a story. Our integrated AI agent finds the plot twists, delivering actionable recommendations for growth.

The Next Step

Let us start with your numbers

Give us a sample of your recent sales data and we will return a no-obligation read on a handful of your SKUs, the real shortfalls and opportunities you are not seeing yet. If it earns your trust, we begin.

My LIVA (Pty) Ltd

Reg: 2025/123456/07

Paarl, Western Cape, 7646, South Africa